Category: Product

Soapy at the I2X Podcast

Max Simonovsky & Alex Orlovsky, our founders visited one of the best startup podcusts in Israel – NovusI2X
Want to listen? Listen to us on hashtag #spotify or through this link
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Soapy In The News – India & Israel – The New Tech Frontiers

India’s talent and Israeli tech are combining to take the fight to the Silicon Valley. Reliance Jio, Paytm, Flipkart, Freshworks, MakeMyTrip, Wipro, Infosys, among others, have already partnered with the Startup Nation. The race for acquisitions is gathering pace.
When 29-year old Chartered Accountant Saket Agarwal decided to bring Israeli technology to India, he saw what many opportunists didn’t see – growing B2C businesses in India with the help of the strong deep tech ecosystem in Israel.
His company, Onnivation began its tryst with destiny in 2015 and worked on bringing the best of deep tech from Israel into India to solve a common set of problems around Data Science, Devops, Adtech, Cyber Security. All these tech-related issues stand in the way of B2C companies scaline new heights in the globalised world. Today, the investment firm has done 15 joint ventures with Israeli companies and counts India’s top startups and corporate giants as its clients.
From Flipkart’s Myntra to Zee India’s Zee5, Viacom18, MakeMyTrip, Freshworks, Kotak and ICICI Bank, the list of tie-ups is long but the pursuit for excellence has just begun. One of Israel’s most valuable private technology companies, IronSource, which works with India’s leading app developers, mobile OEMs and carriers such as PhonePe and Samsung India is bullish on what the Indian market has to offer.
“The best, most innovative technologies are developed in response to a pressing need which can’t be solved by any solution currently available. India has a unique set of challenges, which cross a wide variety of industries and which can spawn incredibly innovative technologies that impact the lives of millions,” the adtech firm’s co-founder Arnon Harish told Entrepreneur India.
The sentiment on the Indian side is similar with industry leaders such as the 93- year old Essel Group’s newly launched video on demand website ZEE5 India actively imbibing Israeli technology.
Tarun Katial, CEO of ZEE5 India, feels India needs to move its entire engineering effort from services to making world class products. “In India if the tech companies move from service and development to solving problems of global scale, it will be a step in becoming the tech capital of the world,” says Katial.
ZEE5 India is already working with Cloudinary, a market leader in inclusive cloud-based image video management, Optimove which assists brands with emotional intelligence,, which uses Artificial Intelligence (AI) to increase profitability by leveraging video content and Kaltura which provides video solutions to organisations.
India is undoubtedly one of the world’s most attractive battlegrounds for global brands believe many Israeli startups and investors.
Barak Granot, Head of Economic & Trade Mission, Embassy of Israel in New Delhi, thinks that any Indian company reaching out for an Israeli tech partner would be impressed by the speed, efficiency and result-oriented manner that characterize the Israeli tech companies.
No wonder, Israel’s biggest VC fund OurCrowd’s portfolio companies have identified India as a sweet spot.
Jonathan Medved, Founder & CEO of OurCrowd, says India is at the brink of an agriculture revolution and it is expected to be based on sensor-driven data managed by AI, Machine Learning (ML), algorithms – all of which is a stronghold of Israeli tech startups.
The crowdfunding equity platform has already invested in India’s succesful car-rental startup ZoomCar. Among its other entrants in the Indian ecosystem is Zebra Medical Vision, which has a partnership with India’s top hospital chain Apollo Hospitals.
Eyal Gura, Co-Founder & Chairman of Zebra Medical Vision, is confident India is going to be among the world’s top three healthcare markets in the next decade. Gura thinks the fund’s partnership with Apollo will be an enabler for Modicare.
Futuristic mobility company SkyTran has partnered with India’s richest man Mukesh Ambani to launch its ambitious transit pods in Mumbai. SkyTran’s CEO John Colebelieves Ambani is a visionary and finds India the perfect launch pad for SkyTran’s transit pads.
A portfolio company of Israel-based Pico Partners, Spotinst, is bringing Israeli innovation in cloud computing to Indian companies. Spotinst saves upto 80 percent cost on cloud bills and charges 20 percent of the savings – a model that is suited for the Indian market. It counts India’s Lenskart and Paytm as its customers.
Mark Van Den Haak, VP of Sales, APAC, Dynamic Yield, thinks the sheer scale of the Indian market is particularly attractive for any tech company. The Indian market is also less complicated than China, but at the same time it remains very fragmented, believes Haak.
Max Simonovsky, Founder & CEO of Soapycare – the IoT company that develops hygiene micro stations to provide accurate dose of soap and water – believes India is the best destination for technology absorption in the world.
Recently, McDonald’s acquired Dynamic Yield, a decision-logic technology provider for $300 million marking the Chicago-based company’s biggest acquisition in March this year.
The CEO of Sapiens International Corporation, a NASDAQ-listed insurance software provider based out of Israel, Roni Al-Dor calls a remarkable synergy between the Startup Nation and India the reason for the firm’s expansion in India.
Sapiens has built one of its largest sites outside of Israel, complete with R&D and a sales team, employing over 800 individuals on the ground in India.
Granot thinks Indian startups do not need help from Israeli tech companies. But collaboration in R&D between innovative companies in India and Israel can benefit both sides.
For instance, cyber security companies in Israel can tie up with fintech/mobile payments companies in India. Similarly, E-mobility companies in India and Israel can provide cleaner, safer, and smarter mobility experience for Indian drivers and passengers. Medical devices and digital health companies in both the nations can cut costs and provide E-health solutions.
The impressive list of Indian majors adopting Israeli tech includes Bharti Airtel, Wipro, Infosys, SAR Group, GMR, Sony India, Tech Mahindra, Triveni Group, JIO, IDEA, NDTV, Jain irrigation, Taj Hotels, ITC Hotels as well as Delhi Jal Board, BSNL, TaTa, AP, Kolkata and Karnataka Police, the Indian military, NTPC and the Chennai Municipal Corporation in the government domain.
Lucid IL’s Tzakhi Freedman feels Israel’s expertise in AI and algorithms, thanks to the military background of many Israeli founders, can be beneficial for India in various domains, including fintech, industry automation and music. His company Lucid IL is a business consulting firm located in Tel Aviv specializing in business partnerships between Israel and India revolving around technological developments.
Prime Minister Narendra Modi and the Global Innovation & Technology Alliance are keen on tie-ups in ICT, health, water and agriculture, says Senior Director of Asia Pacific Operations, Israel Innovation Authority, Avi Luvton.
“We’ve seen interest from private sector companies like EM3, which makes Israeli agri-tech accessible to Indian farmers, and Wipro Group, which adapts Israeli technologies, he adds.
Max Simonovsky, Founder & CEO of Soapycare – the IoT company that develops hygiene micro stations to provide accurate dose of soap and water – believes India is the best destination for technology absorption in the world.
The Chief Commercial Officer of mPrest Ron Halpern opines that the opportunities – from managing distributed renewable energy resources to increasing energy efficiency by predictive maintenance of legacy utility assets – for sustainability and creating cleaner energy in India are endless. Apart from technology exchange, startups of both the nations are sought-after for acquisitions.
Among the lucrative acquisitions of Israeli startups by Indian companies are Maxximilk, which was picked up by Godrej Agrovet and Upstream Commerce, which was bagged by Flipkart.
The M&A activity is also picking up. The latest Indian company to be grabbed is Chennai-based Air Freight Bazaar, which was acquired by Israel-based Freightos. The latter has the world’s largest air cargo rate database. “India & Israel boast both archaic industries as well as an entrepreneurial drive to change those industries using digitization,” believes Zvi Schreiber, the CEO of Freightos.
Israel is a country with more startups per capita than almost anywhere else in the world. India can look at the Israeli ability to decide quickly, make bold moves, daring to take on any competition while aiming at the top and Israelis can learn from India the value of long-term strategic planning, and the ability to build to scale, believes Freedman.
Elie Wurtman, Founder of Pico Partners, says the Israeli tech ecosystem has a unique ability as problem solvers to see the world not as it is, but as it could be. “We believe that this unique skill set, coupled with India’s capabilities and large market, present a win-win opportunity,” he adds.
One of the critical elements that would encourage innovation especially for early stage companies and the fledgling startup ecosystem is a comfort with risk taking and failure. This attitude must be fostered even at the school level, believes Harish.
Omer Paz, COO of Paykey, says being blunt may not be the best way to handle all situations, but it helps.
The co-founder of MUGO, an Israel-based social music app, Ori Segal says Israel’s ability to produce breakthrough technology at a reasonable price is a win for India.Itay Jonas, VP Business Development of WonderLogix, a software platform for industrial designs, feels collaboration with local companies in India will bring about a new industrial revolution.
So, the verdict of the business world is unanimous: India and Israel can together conquer the next tech frontier.
(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)
Full article: Link
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How Hand Washing Technique Affects Bacteria Level on Hands

Bloodstream infections (BSI) are one of the most cited complications among hemo-dialysis patients within dialysis units (Center for Disease Control and Prevention, 2017). These types of infectious complications, such as peritonitis, often associated with unhygienic technique and exit-siteinfection. Prevention of exit-site location is largely associated with skin-resident microbes. Approximately 42% of peritonitis episodes are known to be associated with touch contamination.
One of the most commonly cited tools to prevent infections is efficient hand washing (Center for Disease Control and Prevention, 2017). In 2005, the International Society for Peritoneal Dialysis (ISPD) recommended hand washing as a standard care recommendation and procedure to befollowed in dialysis treatment centers.
In a 2013 study, researchers compared the hand washing efficiency of two different techniques for patients undergoing dialysis care: (1) the use of simple hand hygiene followed by antiseptic hand hygiene, and (2) only antiseptic hand washing. Simple hand hygiene followed traditional hand washing techniques, while the antiseptic hand hygiene mechanism included the use of 3 mL of 70% ethyl alcohol as a mechanism. Interestingly, this study found that the number of bacteria found on hands was increased when the mechanism for hand washing included the use of simple hand hygiene in addition to the antiseptic hand washing method in comparison to only antiseptic hand washing.
The results of this study potentially indicate that one of biggest hindrances in achieving bacteria-free hands is the use of improper or ineffective techniques for washing hands. This study indicates that one of the largest obstacles to achieving sufficient hand hygiene likely relies on the ability of patients to accurately and efficiently clean their hands.
References:Center of Disease Control and Prevention. (2017). Infection Prevention Tools. U.S. Department of Heath & Human Services. Retrieved from:
Figueiredo, A. E., de Siqueira, S. L., Poli-de-Figueiredo, C. E., & d’Avila, D. O. (2013). Hand hygiene in peritoneal dialysis patients: a comparison of two techniques. Peritoneal Dialysis International, 33(6), 655-661.
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Soapy At University of Maryland

Soapy’s Founder & CEO, Mr. Max Simonovsky recently attended the Start-Up Nation Tech Fair at University of Maryland
While attending this fair, Max was able to not only display Soapy’s amazing technology, but also meet with the Tamid Consultants from University of Maryland who have been working with Soapy this year.
Soapy was one of many innovative startup companies to attend this amazing fair.
Other great example of a life changing technology that is coming from Israel was developed by 6Degrees.
6Degrees developed a wearable technology that controls smart devices, enabling people with upper limb deficiency to reclaim their digital life
The co-Founder and the CTO of 6Degrees Aryeh Katz (left) with Mr. Simonovsky (Right)
We would like to thank Tamid Group at University of Maryland and the Start-Up Nation for hosting us!
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Chosen by the Israeli Innovation Authority

We could not be more excited to announce that Soapy has received approval for a grant from the Innovation Authority of Israel.
After a few months of Due Diligence by the Innovation Authority specialist, that have verified Soapy’s Technology (Innovation and Functionality), Business model, Market opportunity etc. Soapy Care was Approved for an R&D supporting grant.
The Grand Challenges Israel incentive program operates as part of the Grand Challenges in Global Health international initiative. The incentive program is also partnered by Israel’s Agency for International Development Cooperation (MASHAV) and the National Economic Council of the Prime Minister’s Office.
The program supports R&D focused on the humanitarian health challenges that exist in developing countries, with products that also have commercial potential in developed countries. Participation in this incentive program combines charitable acts and services with new business opportunities and the chance to solve global challenges.
Winners receive up to 140,000 USD from the authority to invest in their R&D and pilot their technologies in the markets, to solve development challenges and further establish proof of concept.
Another step toward our dream.
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Soapy at the best podcast of Israel

Mr Max Simonovsky, Soapy’s co-Founder and CEO sharing our story at the best Israeli Podcast – High tech Ba Pkakim (היטק בפקקים).

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Soapy is recognized by the President

January 16th, Soapy has received the most prestigious recognition for Impact and Technology in Israel. Out of 100 ventures, Soapy was chosen as the most promising and meaningful technological innovator of 2018.

Our Founder & CEO, Mr. Max Simonovsky, received the award together with leading companies, like Lahat, worldwide humanitarian organizations like IsrAid and inspirational personalities like Prof Samuel Pohoryles.
Israeli president, Mr. Reuven Rivlin, who was present at the ceremony mentioned in his speech:
Who would have thought 70 years ago, when the state of Israel just started evolving, that one day our country (so small and surrounded by opponents) will be strong and developed enough to share knowledge, human capital and technological innovation with the worldwide community.
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From the installation site

Alex,our co-Founder and CTO is visiting our dearest customers in Bangalore India.
It is pleasure to see that our technology continue to renovate and improve peoples life.
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Soapy receiving recognition from the President!

Please join us for our celebration. Soapy won the Global Impact Awards 2018 and will receive recognition from the Israeli President Mr. Reuven Rivlin Please join us on January 16, 2019 at the Tel Aviv museum.
Registration link:
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TAMID Group presenting Soapy the University of Maryland US

This has been an exciting few months for Soapy! Soapy has partnered with the TAMID Group at Maryland chapter to work together on gathering data from college campuses and helping give real-life consulting experience to students. Pictured here are University of Maryland students, Ian Subin, Hannah Kark, and Veronica Leifer (left to right) sharing the work they did while consulting for Soapy this semester with the rest of their chapter during their final presentations! Soapy is extremely excited to continue to work with TAMID Group at Maryland over the next semester.
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Max Simonovsky presenting Soapy at AIPAC

Soapy Was presented by Max Simonovsky (our CEO) at AIPAC tech venture in New York at the Social Impact Innovation Showcase.
Being an early stage company with less than 2 years runway, standing on the same stage with leading companies in the med. tech, water tech, and supporting technologies markets were very inspiring to us!
Thank you, Yael Rein, for this fantastic honor and opportunity
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Soapy is Top 100

Soapy is selected as one of the TOP 100 startups for the 2nd edition of Global Pitch!
Getting closer to the final event on December 12th Stay tuned and support us!
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